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One of the most difficult aspects of any business is trying to retain current customers while attracting new ones says Aron Govil. It is easy for a business owner to understand why this should be so. Keeping Customers Loyal: Why Firms Compete on Customer Satisfaction Why are some firms better at retaining their existing customers… Read More »Aron Govil: The Subtle Art of Improving Your Business’ Customer Retention Rate

According to a recent survey from ACT!, the average company loses about 22% of its customers every year, or an average of more than five customers says Aron Govil. Body:   Why is it so hard to keep customers? The short answer seems to be because companies often focus on increasing customer acquisition but don’t… Read More »Aron Govil: The High-Impact Way to Improve Customer Retention

Ambushed at the last basketball game of the season, the author somehow manages to keep his teeth intact explains Aron Govil. “So we won; we actually won!” said Ron Burgundy could easily be mistaken for any one of my exclamations during last night’s District Championship game between Woodbridge and Edison. As a senior, this was… Read More »Aron Govil: How to Survive a Basketball Game with Your Teeth Still Intact

We all know that companies have had a hard time with customer retention thanks to the rise of social media and messaging services says Aron Govil. To some, it may seem like this “permanent communication” has taken away from their relationship with customers. However, Facebook Messenger marketing expert Chris Makara says that’s not necessarily the… Read More »Aron Govil: How to make sure customers don’t abandon you like last year’s fad

Customer service is changing, and here are 7 trends that will shape it over the next five years says Aron Govil Customers want more convenient options for customer service. They don’t mind initiating contact online, but they also expect companies to be available via phone, social media, email, text messaging, or chat. Artificial intelligence (AI)… Read More »Aron Govil: 7 Customer Service Trends That Will Take Off in 2022

Building a great customer experience is one of the best ways to attract, engage and retain customers. A key part of this is keeping up with them as they move through their journey – from awareness to purchase and beyond says Aron Govil. Customer Engagement: There are many different definitions for ‘customer engagement’. For the… Read More »Aron Govil: 5 Ways to Keep Customers Engaged Through Their Customer Experience Journey

Email deliverability is a key factor in achieving business success and 2018 figures show that it’s more important than ever says Aron Govil. The industry experts we spoke to all agree:  email deliverability has improved since the dark days of 2017 and this trend will continue into 2022.    Key Trends: Best practice for good… Read More »Aron Govil: 3 Tips for Improving Business Email Deliverability in 2022